Blindspot: Hidden Biases of Good People

This week’s suggested read is one of my favourite books of the past year. Blindspot – Hidden Biases of Good People (2013) was written by Mahzarin Banaji of Harvard University and Anthony Greenwald of University of Washington to share their extensive research and learnings about “the hidden biases we all carry from a lifetime of exposure to cultural attitudes about age, gender, race, ethnicity, religion, social class, sexuality, disability status, and nationality” – and what we can do about them. I am going to review this book in two communiqués. This week, I will describe the premise of the book and the importance of understanding biases, and encourage you to take an online (free) Implicit Association Test to prepare for next week’s issue. Next week, I will look more closely at what the authors suggest we can do about our blindspots.

The authors developed the Implicit Association Test (IAT), which helps reveal stereotypes or ‘blindspots’ in our ways of thinking about and perceiving ‘the other’. Having completed a number of them myself I can attest to the positively disruptive experience – as I became more aware of my own biases (and there were some that shocked me) I felt better equipped to begin to realign my thinking and behaviour with my intentions (e.g., to be an open-minded and empathic person, to be more culturally agile).

As the authors describe, we are social beings that, by evolutionary necessity, have formed social groups, and have developed an array of ways of defining our groups and characterizing other groups. We are also ‘meaning makers’ – as information comes in, we sift and sort this information into categories in order to make sense of it. These categories include value assessments such as good/bad; trustworthy/not trustworthy; smart/stupid, etc. In fact, we bring this need to belong in a social group and the need to make meaning together by trying to figure out what the members of our social group think about things and how they attribute meaning. Indeed, “other minds matter to us enough that regions of neural real estate are uniquely engaged for the purpose of making social meaning” (p. 13). What this means is that we are heavily influenced by what we think others in our social group/cultural environments think.

Biases are comprised of “bits of knowledge about social groups…[that are] stored in our brains because we encounter them so frequently in our cultural environments…[They] can influence our behaviour towards members of particular social groups, but we remain oblivious to their influence” (italics added, p. xiii). In other words, we think we know something about ourselves or others as truth/fact (e.g. “I am not racist”, “I embrace people who are different than me”), and yet our minds can (and do) operate at an unconscious level and we behave according to these hidden biases.

Banaji and Greenwald describe these as ‘social mindbugs’ that act unconsciously to influence our views and behaviour towards others. At their very worst, these mindbugs contribute to actions such as the murder of innocent people based on a perceived (internal) – but not actual – threat. But in the day-to-day, they operate in the construction of beliefs and judgments we make about others – the people we serve, the people we live with, and the people in our communities. “Understanding how mindbugs erode the coastline of rational thought, and ultimately the very possibility of a just society, requires understanding the mindbugs that are at the root of disparity between our inner minds and outward actions” (p. 20).

The authors speak about two minds – our reflective mind and our automatic mind. The reflective is our conscious mind and the one which drives what we say to the world (and ourselves), e.g. “I value and respect Aboriginal peoples”. The automatic mind however is “a stranger to us. We implicitly know something or feel a certain way, and often these thoughts and feelings are reflected in our actions too – the difference being that we can’t always explain these actions, and they are at times completely at odds with our conscious intentions…Our automatic preferences steer us towards less conscious decisions, but they are hard to explain because they remain impervious to the probes of conscious motivation” (p. 55).

However, we don’t need to be held captive by the automatic mind. If we can shed some light on the unconscious, implicit preferences and biases we hold, we can create a cognitive dissonance between our two minds and through this dislodge some of them. This is where the IAT comes into play.    

Practice opportunity: Go to https://implicit.harvard.edu and you can sign in as a guest or register and then will be given the opportunity to take a number of different tests. You’ll have a choice of seven tests as a Canadian (included are Weight, Age, Gender, Sexuality, Nation and Race IATs), but not before reading a disclaimer: “If you are unprepared to encounter interpretations that you might find objectionable, please do not proceed further.” This is an invitation into self awareness!